In this article, I tried to bring you the important points of branding and marketing or the questions that I get asked a lot about this. These points are summarized so that you can read and understand them faster.
Important points of branding and marketing
- If you want to attract everyone, you cannot attract anyone. For marketing, try to target a specific group of people. You can target the people you want according to their gender, age, interests and needs.
- By having a visual identity, you can stay in the minds of your customers. By having a recognizable and special logo, color and visual identity, you can better fit in your customer’s mind.
- Be consistent in the tone of your brand. Try to use the same tone in every space. It should not be that you have a friendly and self-deprecating tone on Instagram, but a bookish and serious tone on your website.
- First, choose your audience, then create content. Without knowing what kind of people want to see your content, you are wasting your time and energy.
- Should I use all social networks? Having a page in all networks is good, but you have to see which networks you can use to help your business more and attract customers.
- Does email marketing work in Iran? If you are not looking to create an advertising campaign through email marketing. Try to have at least your customer’s email. With this, you can communicate with all your customers very easily and cheaply.
- Is a website necessary for all businesses? All big brands have websites. Having a website depends on the size of your business and how you sell. You have to see if it makes sense for you to have a website now or you can put up a website later. Of course, I suggest you buy the site domain right now.
- Never be complacent about the big fish of your business. Try to collaborate with bloggers and big influencers in your industry to grow faster.
- If you want to stand out from the competition, you should check your market. Try to check the market and your competitors regularly and see what methods they use for growth and marketing.
- The golden way to gain the trust of a new customer. Ask your customers to tell you about their shopping experience. They can do this through stories, comments or even Google reviews. Only you have to persuade them with a method.
- Do you want your message to be seen better? Personalize them. Try to use messages that use that person’s name. There are many services that you can use to convert the list of names into text.
- Never neglect the mentions and comments. See how successful your brand has been in attracting customers and displaying its features, and where is better than the comments of your current customers.
- A method in marketing that is very popular. Cooperate with other brands. By doing this, you can use each other’s customers and get to know your brand better.
- Combine branding and marketing. Try to show in marketing what other things your brand is looking for besides making money. You can use charities or social works related to your brand.
- Organize for free so that you can profit later. If you are in the business of training or providing services, be sure to consider holding a free webinar or live. By doing this, you will first show yourself as a professional and then you can attract customers for your development rounds.
